Hi, and welcome to StartupHeat, home of The Mindful Startup Formula! We offer practical guidance, entrepreneur resources, and tools for new founders starting businesses of all kinds in the digital economy.

Startups are hard, but when you apply mindfulness to your entrepreneurial journey, you can minimize the risk and maximize the signal. Feel free to send us your questions, and we’ll do our best to offer actionable perspectives.

To receive new posts and updates in your inbox, please consider subscribing 👇


The three stages of The Mindful Startup Formula  provide valuable directional signs and mileposts to guide you along your entrepreneurial journey and search for signal. But more importantly, rather than chart a quick shortcut to riches, this particular map injects the critical element of mindfulness to pace you every step of the way.


13 Things First-Time Founders Must Know to Avoid Startup Pitfalls


Unstoppable Force: COVID-19 Changes Everything for Startups (Now and Maybe Forever)

post 16 marketplace models cover.jpg

Why I like Marketplace-Oriented Business Models for Startup Success

post 16 rising tide4.jpg

To Raise the Economic Tide We Must First Fight Inequality


Why I Joined Innovation Investor Mercury Fund

A rocket taking off from a launchpad Description automatically generated with low confidence

Following the Mindful Startup Formula GPS to Success: STAGE 3 – Revenue to Sustainability

post 16 rising tide4.jpg

To Raise the Economic Tide We Must First Fight Inequality


Why Mindfulness May Be the Most Important Entrepreneurial Tool for Every Founder (Part 1)

A person sitting in front of a whiteboard with writing on it Description automatically generated with medium confidence

Successful Entrepreneurs Follow These 3 Powerful Steps to Mindfulness (Part 2)

A picture containing furniture, rug Description automatically generated

Analyzing Your Market: Why Size Isn’t All That Matters


The StartupHeat blog provides entrepreneurs and early-stage companies with valuable tools and techniques to find the signal within the noise. We aim to help:

  • Aspiring entrepreneurs Balance the conflicting mental states of typical irrational exuberance (initial overwhelming excitement and optimism) vs. rational practical focus (what’s necessary for you to be successful, long-term). You’ll learn how to approach your venture in a more mindful way.
  • Existing entrepreneurs –Learn how to bring products to market in a digital/virtual age – tools and techniques you can use for new product launches; and
  • Advisors/Investors Gain the information you’ll need to assess early-stage companies and consider whether to invest your disposable income in the “next big thing!”