Hi, and welcome to StartupHeat, home of The Mindful Startup Formula! We offer practical guidance, entrepreneur resources, and tools for new founders starting businesses of all kinds in the digital economy.

Startups are hard, but when you apply mindfulness to your entrepreneurial journey, you can minimize the risk and maximize the signal. Feel free to send us your questions, and we’ll do our best to offer actionable perspectives.

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The three stages of The Mindful Startup Formula  provide valuable directional signs and mileposts to guide you along your entrepreneurial journey and search for signal. But more importantly, rather than chart a quick shortcut to riches, this particular map injects the critical element of mindfulness to pace you every step of the way.

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Controlling Burn Rate: Why Cash is King in Today’s Venture Capital Market


Navigating the 2022 VC Industry Shift: Adjusting Expectations and Focusing on Traction-Oriented Metrics


Top Five Categories for Venture Capital Investment in 2022

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Should You Hire A Professional CEO? If So, When?


Why Product Differentiation Builds a Sustainable Foundation for Scaling a Startup

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It’s NOT Impossible for Startups to Find the Fun in Fundraising

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Analyzing Your Market: Why Size Isn’t All That Matters

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Following The Mindful Startup GPS to Success: STAGE 2 – MVP to Revenue


Why I Joined Innovation Investor Mercury Fund

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Follow the Mindful Startup Formula GPS to Entrepreneurial Success: STAGE 1 – Idea to MVP

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The StartupHeat blog provides entrepreneurs and early-stage companies with valuable tools and techniques to find the signal within the noise. We aim to help:

  • Aspiring entrepreneurs Balance the conflicting mental states of typical irrational exuberance (initial overwhelming excitement and optimism) vs. rational practical focus (what’s necessary for you to be successful, long-term). You’ll learn how to approach your venture in a more mindful way.
  • Existing entrepreneurs –Learn how to bring products to market in a digital/virtual age – tools and techniques you can use for new product launches; and
  • Advisors/Investors Gain the information you’ll need to assess early-stage companies and consider whether to invest your disposable income in the “next big thing!”
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